21 Sep’18

Burberry Extinguishes Flames on Unsold Goods

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In a recent post I explored the luxury fashion industry practice of burning unsold goods. Proponents would argue that this is necessary to protect the brand equity these companies have spent billions building by preventing theft, discounted sale, etc. However, when this topic became mainstream, Burberry and its high-end competitors faced massive backlash from the […]

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13 Sep’18

Should Your Toothpaste Company Launch a Frozen Food Line? A Closer Look at Brand Extendibility

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Brand equity (often equated with brand value) is an all-encompassing measure of the benefits that a company receives from its brand as a result of its cumulative marketing and brand maintenance efforts. There are various valuation methodologies that attempt to assign a specific monetary value to a given brand which range from simple cash flow […]

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