23 Feb’24

Lynn’s Picks: Foresight’s Patent of the Week – US Granted Patent 11,905,190: Reusable bath bomb vessel (Andrew Dillow)

| Posted in Blog | No comment

Lynn’s Picks: Foresight’s Patent of the Week – US Granted Patent 11,905,190: Reusable bath bomb vessel (Andrew Dillow) Disclaimer: This blog was created for informational purposes only and does not represent Foresight’s or the author’s opinion regarding the validity, quality or enforceability of any particular patent covered in this blog.  Foresight is not a law […]

Full article here
29 Mar’19

Fair Use: Friend or Foe?

| Posted in Blog | No comment

Several months back in an article discussing Brand Extendibility, I touched on a humorous exchange between In-N-Out Burger and a microbrewery regarding some obvious trademark infringement. In that case, the burger chain’s attorneys decided to approach the situation in a light hearted manner, issuing a pun-filled cease and desist notice. Earlier this month, however, the […]

Full article here
30 Jan’19

Carrots and Coins: The 2018 IP Valuation Year in Review:

| Posted in Blog | No comment

A lot has been written on the impact of the new leadership at the USPTO on the value of patents.  Since his appointment in early 2018, Director Andrei Iancu has managed to introduce new initiatives that increase transparency and uniformity in how the USPTO and the courts interpret patent claims and validity challenges, reforms that […]

Full article here
13 Sep’18

Should Your Toothpaste Company Launch a Frozen Food Line? A Closer Look at Brand Extendibility

| Posted in Blog | No comment

Brand equity (often equated with brand value) is an all-encompassing measure of the benefits that a company receives from its brand as a result of its cumulative marketing and brand maintenance efforts. There are various valuation methodologies that attempt to assign a specific monetary value to a given brand which range from simple cash flow […]

Full article here