The Foreign Investment Risk Review Modernization Act of 2018 (FIRRMA) was signed into law by the current Administration on August 13, 2018, to protect US technological superiority and address national security risks associated with the ability of foreign parties to obtain equity interests in domestic businesses and influence decisions or obtain information related to critical […]
The massive value of iconic brands such as Mercedes-Benz, SAP, and Pepsi are the result of many years of cumulative targeted efforts. Aside from all being ranked in the top 25 of Interbrand’s most recent brand value rankings, these 3 brands share another commonality – the sponsorship of a professional sports arena. The competition for the naming rights of sports facilities has risen immensely in recent years, with corporations spending hundreds of millions of dollars for added brand exposure (among a variety of other benefits). The strategy of stadium sponsorship from the perspective of branding is an intriguing subject.