29 May’19

Foresight Startup Q&A Blog Series: Modeling Unit Economics

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  Each week, the Foresight team spends time answering our startup clients’ most pressing questions regarding Financial Modeling, IP Strategy, Valuation, and more. We’ve decided to share some of these important insights in our Startup Q&A Blog Series. The first installment deals with modeling Unit Economics for your early stage business. Question: How Do I […]

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29 Mar’19

Fair Use: Friend or Foe?

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Several months back in an article discussing Brand Extendibility, I touched on a humorous exchange between In-N-Out Burger and a microbrewery regarding some obvious trademark infringement. In that case, the burger chain’s attorneys decided to approach the situation in a light hearted manner, issuing a pun-filled cease and desist notice. Earlier this month, however, the […]

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21 Feb’19

The “Secret Formula” for Choosing a Brand Name

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Unarguably, one of the most important branding decisions to be made by an entrepreneur is the name of the venture. Some of the world’s most iconic brands not only have catchy names, but also names with a great story behind them. These stories often offer a glimpse at the company’s history, whether or not the […]

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22 Jan’19

If the Shoe Fits: The Case for Endorsements as a Branding Tool

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Endorsements have long been a strategy for brand managers to help boost brand equity and product sales. Historically, high profile endorsements have primarily been reserved for the world’s largest companies – those with deep pockets. In today’s world of social media influencers, however, the strategy is far more available even to the smallest startups. And […]

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