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Business Model Innovation: Why Building a Better Mousetrap is Not Enough
- Sep 08, 2014
What do solar energy and personal communications have in common? While energy and communications seem unrelated industries, they have significant similarities if one considers the role of business model innovation as a precursor to success in bringing new intellectual property to market. Take, for example, two companies:
•SolarCity Corporation (Nasdaq: SCTY), a solar panel installation company, which is publicly traded with a market cap of over $7 billion;
•WhatsApp, the text messaging company which was purchased in February 2014 by Facebook for $19 billion.
- Tags:
- Business Model
- Business Model Innovation
- Growth
- Innovation
- Intellectual Property
- IP
- SaaS
- Software as a Service
- Users