The Supreme Court issued its decision on Helsinn Healthcare S. A. v. Teva Pharmaceuticals USA, Inc. on January 22, 2019, upholding and applying the pre-AIA on-sale precedent to post-AIA matters. This holding establishes that a sale or offer to sell, including secret sales and sales that do not publicly disclose the details of the invention, […]
Endorsements have long been a strategy for brand managers to help boost brand equity and product sales. Historically, high profile endorsements have primarily been reserved for the world’s largest companies – those with deep pockets. In today’s world of social media influencers, however, the strategy is far more available even to the smallest startups. And […]
The Foreign Investment Risk Review Modernization Act of 2018 (FIRRMA) was signed into law by the current Administration on August 13, 2018, to protect US technological superiority and address national security risks associated with the ability of foreign parties to obtain equity interests in domestic businesses and influence decisions or obtain information related to critical […]
The massive value of iconic brands such as Mercedes-Benz, SAP, and Pepsi are the result of many years of cumulative targeted efforts. Aside from all being ranked in the top 25 of Interbrand’s most recent brand value rankings, these 3 brands share another commonality – the sponsorship of a professional sports arena. The competition for the naming rights of sports facilities has risen immensely in recent years, with corporations spending hundreds of millions of dollars for added brand exposure (among a variety of other benefits). The strategy of stadium sponsorship from the perspective of branding is an intriguing subject.